Pixbook

— figma, design system, UI, e-commerce

Key Changes and Design Principles

Improved Navigation:

• Introduction of clear sections, such as "Popular Categories," to help users quickly find the products they are interested in.
• Intuitive visual categories with large tiles make browsing and navigation effortless.

Enhanced Visual Hierarchy:

•  Highlighting key elements, such as promotions ("2025 Photo Calendar Sale") and CTA sections ("Start Designing"), effectively draws users’ attention.

Building Trust with the Brand:

•  Adding a "Customer Reviews" section strengthens credibility and encourages purchases.

Inspiration and User Support:

•  The "Get Inspired" section provides ideas and tips, making it easier for users to creatively utilize the products.

•  An expanded FAQ section ("Questions and Answers") supports users in resolving issues and making purchase decisions.

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Enhanced User Experience

Faster and Easier Designing:

•  The new "Smart Design" section clearly explains the product creation process, reducing barriers for first-time customers.

Aesthetic and Visual Consistency:

•  The design maintains a cohesive visual style aligned with Pixbook’s brand identity while introducing a modern and clean look.

Responsiveness:

•  The page is designed with desktop users in mind, but the structure is ready for adaptation to mobile devices, ensuring a seamless experience across all platforms.

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Value for Users and Business

Improved Conversion Rates:

•  With simpler navigation and a more engaging design, users can more easily transition from inspiration to purchase.

Increased Engagement:

•  Sections featuring inspirations and bestsellers encourage users to explore various personalization possibilities.

Boosted Customer Loyalty:

•  A professional-looking page combined with the reviews section and easy access to technical support builds a positive user experience and trust.

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Selected Works

PresejoUI, Web Design, Figma, e-commerce

Pixbook — e-commerceweb design, figma, design system, UI

Mastery Lab Studioweb design, figma, design system, UI

SiriusUI, Web Design, Figma, Contept

R'TlandUI, Web Design, Figma, Landing page, concept

3d graphic3d, blender, max, cinema, substance

ArchitectoraUI, Web Design, Figma, Landing page, concept

Uwolnij KoloryUI, Web Design, Figma, Landing page

Social MediaSocial media graphic

ClientIQ — DashboardUI/UX, Figma, Flutter

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